Rod Chong is a Los Angeles-based Creative Director with over thirty years of expertise in diverse roles from directing music videos, motion GFX design, video game design to motorsports photography and experiential design. He’s on a mission to help creatives start or pivot their careers.
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Throughout his career, Rod has had the opportunity to collaborate with international brands like McLaren, Formula E, Samsung, Need for Speed, T-Mobile, Acronym, Hot Wheels, Porsche, ASUS ROG, and Mercedes Benz
Notable for leading the creation of urban and automotive culture elements for the Need for Speed franchise, showcasing his passion for blending digital content with virtual experience.
Rod founded the influential Speedhunters.com in 2008, pioneering enthusiast car culture online. He also ran EA’s Team Need for Speed, simultaneously operating global GT3 motorsports and Formula D drift programs.
He’s one of the world’s top experts on international automotive culture and motorsports history.
Held a key role as Chief Commercial Officer at Project CARS2 simulation game franchise, where he orchestrated licensing deals with Ferrari, Lamborghini, Nissan, Aston Martin, Mercedes Benz, and others.
While working on the Project CARS franchise, he oversaw OEM and Motorsports partnerships, eSports, marketing, and social programs.
Played a crucial role as Deputy CEO at Roborace, driving the company’s vision and programming, further enhancing his reputation as a forward-thinker.
Rod is a partner at the Race Service creative agency, leading media and collaboration projects for brands like Formula E, T-Mobile, McLaren, ASUS ROG, Acronym, Fanatec, Samsung, and Hot Wheels.
He’s a trusted collaborator of Berlin-based technical apparel label Acronym, producing special projects with ASUS ROG, Bisimoto, BE@RBRICK and High Snobiety.
Rod has been involved with numerous custom car builds, and is currently the owner of two custom Porsches including the Project935X Art Car.
Worked with notable bands in progressive metal and industrial genres, including Animals As Leaders, Periphery, Marilyn Manson, Nine Inch Nails, Skinny Puppy, and Front Line Assembly, infusing his creative vision into music videos and live productions.
Ready to share his wealth of knowledge and experience, Rod is launching a comprehensive suite of educational programs to empower aspiring creatives.
These products include a video series, mentorship program, and an online course, designed to guide individuals on the transformative journey to a full-time creative career.
Rod is available for select creative consulting projects—offering strategic guidance across brand development, social content, marketing programs, experiential design, and influencer-driven campaigns. He specialises in shaping cohesive, multi-platform ideas and aligning creative teams around a unified brand vision.
These programs include online and in-person workshops, mentorship sessions, and courses designed to guide individuals on the transformative journey to a full-time creative career and help creatives with stalled careers pivot into new sectors.
Join Rod Chong on this journey and unlock your creative potential with insights from his diverse creative career.
